EPISODE 140 | How She Sets Up New Systems Before She Expands

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It doesn’t matter if you’re a solopreneur, an entrepreneur, or an agency owner, if you work in the online space, you’re probably going to end up hitting The Wall

You’ll usually hit The Wall when you want to grow and expand your business, but you don’t have any more hours in the day to spare. You know you’re ready for more growth, but you’re just not sure how to get there. Luckily, this week's guest specializes in growing your business without burning you out. 

Meet Kristen Westcott, she’s a former director of operations and is now a business growth and systems strategist. She works with people who are in the online space and growing but can’t figure out what to do next. It’s her mission to help them navigate the messy middle and grow them forward without the burnout. Kristen and I talk about how you can grow your business by using systems to get you where you want to be! 

This Week We Talk About: 

  • What’s the difference between an OBM and a business strategist 

  • How to know when it’s time to hire an OBM or an integrator 

  • How to stop being a bottleneck

  • How to hire the best person possible for your needs 

Our listeners can download a free Focus Framework to help you narrow down what specific areas to focus on according to the business phase you’re in, courtesy of Kristen Wescott.  


About Kristen!

Kristen Westcott is a business growth and systems strategist and founder of the Freedom Track Method, who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management.

After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business.

These days, she spends her time helping online coaches, service providers, and creatives scale without the frustration that massive growth often brings.


Check Kristen Out Online:

Website | Facebook | Instagram |

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EPISODE 141 | How She Curates an Incredible Performance and Development Culture

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EPISODE 139 | How She Learned to Build a Team Strategically