EPISODE 85 | How She Earns Media Coverage with Christina Nicholson
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If you were able to pitch your business and gain exposure in the media to land more clients and create more visibility for yourself and what you do, would you be interested? If so, then today’s episode is for you! Public relations is something that we don’t really hear much about in the online virtual support business space, and we want to know why that is! If someone asked you to define what public relations is, would you be able to? Do you know what the benefits are of utilizing PR? It’s one of those things that we have all heard about and we know it exists, but we never really pinpoint why or when it’s necessary for your business or how exactly to implement public relations into your business! That’s why today we are learning why this is such an under-utilized marketing strategy, and here to teach us is none other than the fabulous PR Pro Christina Nicholson!
Before Christina got involved in PR she spent about 10 years working as a TV reporter and anchor. At that time while she was working long hours in a grueling and inflexible schedule (on top of being a mom!), she noticed a lot of people in PR had never actually worked in the media and had no concept of what it was like to be in the newsroom or put a story together. That’s when she decided to start her own PR agency, and it has been flourishing for nearly five years! With her team of eight rockstar women who all work remotely, she helps small business owners get exposure in the media without paying for advertising. That sounds like a win-win to me!
We talk about:
Potential repercussions for small businesses that gain media coverage
What a media pitch list is and how to make one
How to know when we're ready for PR and if it’s the right route for us
The first steps towards getting prepared, and how to present ourselves as legit
Grab access to Christina’s Free Course “Pitch. Publicity. Profit”!
About Christina Nicholson
With her business, Media Maven, and her podcast, Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising.
Christina started her PR agency after working as a TV anchor and reporter for more than 10 years with an infant and toddler at home. In four years, she grew Media Maven to a million-dollar business with a remote team… and another infant at home!
You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, and read her work online in Huff Post, Thrive Global, Inc. Magazine, Business Insider, Fast Company, and Boss Babe. She was selected as an Oprah Magazine Insider and Ambassador out of thousands of applicants. You can learn more about Christina on her local lifestyle and family blog, “Christina All Day”.
Check Christina Out Online:Website | Instagram | Facebook | YouTube