One question that a lot of us have asked ourselves at one time or another is, “How do I discover what my zone of genius is?” When it comes to our careers, how do we fall into that sweet spot of doing what we love to do, while also doing what we’re good at? You probably won’t be surprised to hear that the answer to this is not black or white. That’s because most of us are multidimensional, multi-passionate human beings! We have a wide variety of skill sets, and backgrounds in various fields. This is something to keep in mind as your business develops. It’s okay to change courses, but doing so can be intimidating, confusing, and overwhelming! There are many factors to consider when it comes to switching up your career path, which is why we invited AdeOla Fadumiye to discuss her experience with us on today’s episode!

We all know that success looks different to each individual. We all set different goals for ourselves, for our businesses, and for our lives. Some of us might only consider ourselves to be successful once we hit that six or seven figure mark, while others might start off striving for a more modest salary in order to live comfortably and still be able to save for the future. Maybe to some of us, success means being able to buy and own a house one day, being able to afford your dream car, or being able to support a big family. But the common denominator still comes down to how much money we have. It’s easy for us to get caught up in the measure of our success solely our financial situation. What if we took a step back, and focused on other areas where we are successful in life?

In today’s episode, we are joined by Sasha Belle Ruffin, a coach, online business manager, and strategist also known as the “Automation Queen”! If you are an entrepreneur or business owner who is tired of doing things manually, and you find yourself in constant need of reliable tools and systems in place so that you can save time AND simultaneously grow your business - Sasha is your girl! Wouldn’t it be nice to remove the pressure of having to be present in your business every day? Even business owners and CEOs deserve a break sometimes! With almost a decade of upper management experience behind her, Sasha started The Workflow Strategist & Co to do just that. Not only did she start her own business just two weeks after having a baby (WOW!), but she also prides herself on being able to automate just about any business out there. She helps women set up the right systems so that they can streamline their businesses and earn more by doing less!

Today we are talking about strategies that you can implement that lead to doubling your revenue. I know, sounds ideal right? Well, Shontaye Hawkins joins this episode, and she is speaking to us from personal experience! You might think it sounds crazy if we tell you to simply double your prices, right? But...what if that wasn’t so crazy?

Do you ever wonder why you see other businesses thriving and steadily increasing their revenue while yours feels stagnant? Do you find it impossible to grow your income without expanding your workload at the same time? In this episode, we are talking about how to overcome the internal obstacles that are holding you back from achieving your goals.

It’s probably no mystery to you that word-of-mouth is one of the most common ways that people grow their business! While there are so many job search platforms and social media groups that are great resources, never underestimate the power of a good old fashioned referral. Think about how referrals have impacted your own life. Have you ever been in need of a service, or an idea, or a product, and had someone who you trust make a recommendation?

In today’s episode we are talking about all things email related! Emails are such an essential part of your marketing strategy because it’s the most direct way for you to connect with your audience and it really gives you the opportunity to build an authentic relationship with those who are reading. Sure you can post on social media, but you never really know who’s looking at your content, and an even smaller percentage of those people are actually engaging with you! If you send an email, you know it’s going to pop into your subscriber’s inbox. But even that is only half the battle!

If you were able to pitch your business and gain exposure in the media to land more clients and create more visibility for yourself and what you do, would you be interested? If so, then today’s episode is for you! Public relations is something that we don’t really hear much about in the online virtual support business space, and we want to know why that is! If someone asked you to define what public relations is, would you be able to? Do you know what the benefits are of utilizing PR? It’s one of those things that we have all heard about and we know it exists, but we never really pinpoint why or when it’s necessary for your business or how exactly to implement public relations into your business! That’s why today we are learning why this is such an under-utilized marketing strategy, and here to teach us is none other than the fabulous PR Pro Christina Nicholson!

One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks.

Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end!