EPISODE 82 | How She Markets To Her Dream Clients with Limited Time with Michelle Vroom
Listen On: iTunes | Google Play | Stitcher | Spotify
One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks. It doesn’t serve our best interest, and it doesn’t necessarily serve theirs either. Think about it, if you were looking to hire a service-based business or entrepreneur would you hire the first person who writes you back on social media, or would you spend some time sifting through your options to find someone who you feel a connection with? Putting in the time to figure out what works best for you will ultimately lead to better results, and this can be applied to many areas of our lives. When it comes to your career, YOU hold the power to figure out what you want it to look like, and then execute that by making decisions that will turn your dreams into your reality. I promise you, it really is that simple!
That’s also why women like Michelle Vroom exist, she is a marketing coach who helps women solopreneurs not only hit that six-figure mark but do it while attracting their dream clients! She strongly believes that there is no cookie-cutter way to market yourself in order to sign your dream client, we are lucky enough to live in a time where we can actually reach our ideal clients through so many channels. On top of that, she does it all while being a mother to two young boys! So if having a lack of time to market yourself (or learn how to) during your busy day to day schedule is something you’re struggling with, then today’s episode is definitely for you.
We talk about:
How to start developing your marketing plan
The next step to take after establishing who your dream clients are
Effective methods of conducting marketing research
Why certain marketing strategies may work for some but not others
How to do all of this with a limited amount of time
What is one thing you can do to get started today
Grab Your Free Guide of Michelle’s “5 Steps to Get Clients Like a Boss”!
About Michelle Vroom
Michelle Vroom is a Marketing Strategist with more than 10 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time and shares her proven methods for visibility and relationship building to get clients and grow your business.