EPISODE 82 | How She Markets To Her Dream Clients with Limited Time with Michelle Vroom
One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks.
EPISODE 80 | How She Networks as an Introvert with Dana Kaye
What do you think of when you hear the word “networking”? Do you picture yourself in a room full of professionals feeling nervous to approach one of them and make an introduction? Or does networking to you mean spending hours online researching, making comments on social media, and sending emails? Whether in person or online, we can all agree that networking is an absolute key part of finding and landing opportunities that lead to success.
EPISODE 77 | How She Uses Her Financial Dashboard with Danielle Hayden
What does it mean to have financial freedom within your business? Is this something you have achieved? If it is, then you know exactly how powerful and important this milestone can be and why it’s so necessary for us as women to discuss! If you’re currently on the other end of the spectrum and financial freedom is something you are intimidated by or working towards, know that you are not alone and your feelings of frustration and confusion are totally relatable. If it was easy, everybody would be doing it! Luckily, there is a solution for those of you who may be feeling like it’s impossible to deal with what you just don’t understand. That is why today we are talking about all things money.
EPISODE 74 | How She Recovered from Course Launch Nightmares with Steph Taylor
Steph Taylor, founder of Steph Taylor Co. She is a digital product launch strategist who has helped entrepreneurs in launching their online courses, memberships, eBooks, you name it, she’s done it! She has seen so many of the most common (and uncommon!) launch mistakes in the process, and she knows exactly how to help you avoid them. In this episode, you will hear us discuss some of the launch nightmare stories that we have experienced, how we problem solved our way through it, and ultimately turned them into success stories.
EPISODE 72 | How She Establishes Authority Through Her Content with Danielle Cevallos
Looking to be seen as an expert in what you do? Let’s start with getting your content on point! Knowing exactly how to communicate who you are, what you do, and who you serve AND be able to deliver value-packed content to your ideal client is a MUST in order to stand out from the rest. As a copywriter and content marker, Danielle Cevallos knows exactly how to do this and she’s going to guide us through the steps of creating content that not only converts but also enables us to establish authority in our niche.
EPISODE 71 | How She Markets Using Myers-Briggs with Brit Kolo
Can you even imagine being able to market your Virtual Support Business that feels good? Brit Kolo believes that you can in fact do that; show up as who you and and how you best shine. In this episode, we’re talking about how to create a marketing plan that aligns with your Myers-Briggs personality type. I love how Brit puts it — “When you feel good, your audience feels good!” because too many times, we’re following the rules of “I should” instead of “I want to”. Brit walks us through how to break this cycle and show up authentically for both ourselves and for our ideal clients.
EPISODE 64 | How She Took Maternity Leave with Kelsey Kerslake
Stepping out of our businesses from time to time is necessary, whether it’s to have a baby, go on vacation, or simply to enjoy some time with your family. Today on the podcast, we’re going to talk about how to prepare for extended time away and how to step back into your business after time off. My guest today, Kelsey Kerslake, is the CEO and Creative Director of Pine Gate Road, a branding and web design agency that does personal brands for experts, coaches, and thought leaders.
EPISODE 57 | How She Sells High Ticket Offers with Love with Laura Wright
When I was up-leveling in my own business, it was difficult to get over the hurdle mindset wise of charging more. We’re talking about high-ticket sales on the show today with my guest, Laura Wright, an Epic Sales Ninja. She serves ambitious, conscious, service-based women who are building something big in their businesses. She believes it starts with yourself and is about impact, what you’re offering, who you’re offering it to, and how you put it out there so that everyone can make a lot of money.
EPISODE 56 | How She Learned Her Client's Words with Jacqueline Fisch
Language is a huge component of finding your ideal clients and repelling the wrong ones. Figuring out the right wording behind what our clients are looking for and mirroring that back to them helps us accomplish that. My guest today, Jacqueline Fisch, writes copy for other business owners and also teaches them to write for themselves. She is here to help us figure out our language.
EPISODE 55 | How She Boosted Her Bottom Line By Creating Raving Fans with Erika Tebbens
One of the things that people forget is that the client experience doesn’t just start once they officially become a client, it starts from the very first time they get introduced to you. At The Launch Guild, we have done a huge amount of work on this year. My guest today, Erika Tebbens, is a Business Growth Strategist for female and gender-expansive entrepreneurs. She is here to talk about elevating the client experience and what that looks like.
EPISODE 51 | How She Got Visible Through FB Groups with Jana Osofsky
The online space is so noisy and full of people. That’s why it’s so important to be visible and get noticed. My guest today is Jana Osofsky of Jana O. Media. She is a rockstar Content Manager and Content Systems Strategist. Her VIP services and workflow trainings are for visionary online entrepreneurs and those who support them. Her audience aspires to consistent visibility, but with less hustle and more ease, so that they can attract ideal clients every day with their content and be free to serve them.
EPISODE 49 | How She Transitioned from VA to OBM with Cory Zacker
A few months after starting her business, my guest today realized that she wasn’t just doing virtual assistant tasks for her clients, but was rather moving into the role of an Online Business Manager. Cory Zacker is an OBM that specializes in working with professionals in the therapeutic space. She created The Haven, not only to help people run their businesses but to literally make their lives less stressful and more enjoyable. Cory is here to answer all of our questions, like what the difference is between a VA and OBM and how her clients took the news of her business transition.
EPISODE 48 | How She Earns More Through Affiliate Income with Brandi Mowels
In just eleven months, my guest today grew her income from 0 to 6-figures. Brandi Mowles is a Social Media VA turned Facebook Ad and Sales Funnel Strategist. In addition to running the service-based portion of her business, she also helps other service-based businesses scale to 5-figure months, so that they can enjoy the same financial and life freedom that she has.
EPISODE 46 | How She Strategized Her Taxes with Amy Bradbury
“Tax Strategy” ugh! I know that phrase is not the sexiest of conversations in the world for most of us, but my guest today thinks it is and she helps to make taxes and money so much more comfortable for her clients (including me!). Amy Bradbury is my friend and personal CFO. She is the CEO of Empowered Profits, a full-service accounting agency for entrepreneurs and online businesses.
EPISODE 44 | How She Grew Her Business with Shelagh Cummins
Have you ever felt stuck in your business? Usually, periods of “stuckness” (yes, that’s a real word) happen right around the time we’re about to uplevel. Without even realizing it, we block ourselves from our business blessings and often make it so much harder than it needs to be.
Our guest today, Shelagh Cummins, is not only a Business Coach, she’s my business coach and she’s the perfect person to talk us through the 5 Barriers to Business Growth.
EPISODE 41 | How She Improved Her Mindset To Achieve Her Biz Goals with Sarah Dumas
Some people connect how much you are hustling and sacrificing, or how much money you make, to how successful you are. It’s not about those things, it’s about meeting needs. There is a better way. You can have both the money and a good home life.