Finding Your Perfect Support Squad for 2025: A Guide for Growing Agency Owners
Plot twist: Running an agency doesn't have to feel like navigating a new city without GPS or local friends to guide you. As we roll into 2025, let's talk about getting you the support you need to thrive.
You know that feeling when you're trying to piece together a complex puzzle? That's exactly what running an agency can feel like when you're doing it alone. But here's the thing – you don't have to figure it all out by yourself. There are actually some pretty amazing ways to get the guidance and support you need, and I'm going to walk you through them.
Membership Communities:
Your Home Base for Growth
Picture your favorite coffee shop, the kind where everyone feels welcome and conversations flow naturally. That's what a great membership community feels like. You can pop in whenever you need a boost of inspiration, chat with other agency owners who totally get your challenges, and access resources that help you solve problems in real-time.
Sophia, one of our Agency Alliance community members, said something that stuck with me. She said:
“Being part of the Agency Alliance Membership has helped with my focus, and to keep taking the little steps each week to achieve my overarching business goals. I think it's really helped with my imposter syndrome as well, as I never feel alone in how I am thinking/feeling, and any issues that come up in my business have DEFINITELY been experienced by others in the group too! “
That's exactly what a good membership does –
it turns that solo journey into a shared adventure.
You know those moments when you're stuck on a client proposal at 11 PM, or wondering if your pricing structure makes sense? In a membership community, you've got a place to turn. Drop your question in the community forum, and before you know it, you've got three different perspectives from people who've been there before. Plus, with regular community calls and fresh resources dropping in, you're constantly picking up new strategies without feeling overwhelmed.
Quick Reference Guide on Memberships:
The Good Stuff:
Always-on support when you need it
Budget-friendly compared to 1:1 coaching
Learn from others' experiences
Flexible engagement - dive in when you want
Perfect For You If:
You love learning from peers
You want ongoing support without a big commitment
You're self-motivated but appreciate community
You're looking for flexible, affordable growth support
How It Works:
24/7 access to community forums and resources
Regular group calls and workshops
Self-paced learning materials
Direct access to community experts
The Trade-offs:
Less structured than formal programs
Limited personal attention
Success depends on your engagement
Community energy can vary
🎧 Related Podcast Episode: How The Agency Alliance Membership Can Support Your Online Agency’s Growth
The Agency Alliance Membership is a game changer for the online agency community! It’s an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.
In this episode, I share how why you should consider joining including…
Small Group Coaching:
Your Growth Journey with a Crew
Remember that feeling of being in a really great study group back in school? The kind where everyone brought their A-game, supported each other, and somehow made learning feel like hanging out with friends? That's what small group coaching is like, but for growing your agency.
Last month, I watched something amazing happen in The Agency Thrivemind. During our group coaching call, one of our members asked about conducting a team cost analysis. While I was explaining where she was on the right track and what needed fine-tuning, another member had an "aha" moment – realizing she needed to examine her own team costs too.
Later that week, during her one-on-one call with me, we dove deep into her cost analysis. What we discovered was eye-opening: she was significantly undercharging one of her clients for their service package. Taking quick action, she had a conversation with that client within days and successfully moved them into a more appropriately priced package.
This is the magic of small group coaching – one member's question sparked another's revelation. Not only did the first member get clarity on her pricing strategy, but the second member avoided a potential financial drain by spotting and fixing a pricing gap in her own business. It's these kinds of collaborative learning moments that make group coaching so powerful.
That's the magic of small group coaching –
every challenge becomes a group learning opportunity.
The best part? Unlike larger programs where you might feel lost in the crowd, or memberships where you're mostly self-directed, small group coaching gives you that perfect middle ground. You're following a clear roadmap with regular checkpoints, but you've also got this tight-knit crew of fellow agency owners cheering you on and keeping you accountable. It's like having a personal trainer and a workout buddy all in one!
Quick Reference Guide on Small Group Coaching:
Why You'll Love It:
Structured Gains: Clear roadmap? Check.
Accountability Boost: Like having a personal trainer for your business
Squad Goals: Learn and grow with other agency owners
Perfect For: The driven owner who wants a structured path with some group energy
How It Works: Think of this like a fitness class for your business. You're working out your agency muscles with a small group and a coach who’s got your back and can watch your form.
Real Talk Warnings:
Not as personalized as 1:1 coaching
You'll need to commit to the program's rhythm
Less flexibility than a solo approach
Not Sure Which Support Option Is Best For You
Book a no pressure 15 minute Clarity Call where you can tell me more about where you’re at in your business, what your goals are, and I can suggest the best support container for you!
Mastermind: Where Collective Wisdom Meets Strategic Growth
You know that feeling when you're in a room full of brilliant minds and the energy is just electric? That's what a great mastermind feels like. It's not just about getting advice – it's about being part of a curated group of successful business owners who are all committed to thinking bigger and pushing boundaries.
In our mastermind, Expansive, members have supported each other as they’ve launched new projects, downsized teams, gone through fast and hard growth spurts. Overall the conversations are just on another level.
But here's what makes our mastermind unique –
it's not just about the group sessions.
Each member also has the opportunity to get strategic consulting time with me, because sometimes you need that focused, individual attention to implement big ideas. It's like having the best of both worlds: the collective wisdom of successful peers and the targeted guidance of a strategic advisor.
🎧 Related Podcast Episode: Crafting A Reimagined Vision For Your Online Agency
We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place.
In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want.
Quick Reference Guide for Masterminds:
The Good Stuff:
High-level peer networking
Combined group and individual support
Access to diverse business perspectives
Strategic partnerships opportunities
Accelerated problem-solving
Perfect For You If:
You're ready for high-level growth
You value peer collaboration
You want to expand your professional network
You're open to giving and receiving feedback
You're looking for both group wisdom and strategic guidance
How It Works:
Regular mastermind meetings
Strategic consulting sessions
Hot seat opportunities
Network of high-level connections
Access to collective resources
The Trade-offs:
Higher investment level
Requires active participation
Must be ready to both give and receive
Time commitment for meetings and connection
1:1 Coaching:
Your Strategic Partner for Next-Level Growth
You've got the basics down. Your business is running smoothly, your operations are solid, and your clients are happy. But there's that voice in your head asking, "What's next?" Maybe you're dreaming about launching a digital course, positioning yourself as a thought leader, or creating new revenue streams beyond client work.
This is exactly where 1:1 coaching becomes transformative.
Take Jessica, one of my 1:1 coaching clients. While she isn't an agency owner, she found her way into my corner of the online world because she recognized something crucial: the value of decisive action. She knew that reaching her next level required both accountability and a strategic push forward.
Her video editing company was already successful, but she envisioned more. Throughout our year together, we achieved remarkable milestones: she hit her highest revenue month ever, launched her website (after a year of hesitation), and successfully created her first summit. Our approach was completely tailored to her needs – some sessions focused on strategy development, others on accountability check-ins, and sometimes we simply co-worked to get things done.
What makes 1:1 coaching different at this level is the strategic depth we can explore. Every session focuses on your unique vision for expansion and growth. Want to validate your digital product idea? Let's dig into market research and beta testing. Ready to step into thought leadership? We'll craft your unique point of view and visibility strategy. Exploring new revenue streams? We'll analyze the opportunities and create an implementation plan that aligns with your strengths and goals.
Quick Reference Guide for 1:1 Coaching:
Why You'll Love It:
Total Customization: Your strategy, your rules
Direct Line to Wisdom: Immediate feedback and strategy tweaks
Flex Mode: We'll pivot wherever your business needs us to
Perfect For: Online business owner of all types ready to invest heavily in personal growth and custom strategies
How It Works: This is like having a business superhero dedicated entirely to your agency's success. One-on-one attention, laser-focused strategies, total game-changer.
Real Talk Warnings:
Wallet will feel it (premium support ain't cheap)
Less group energy and peer insights
All eyes on YOU (no hiding in the back of the class)
Design Your Success: Choosing the Right Support for Your 2025 Goals
Here's something I've learned after years of supporting business owners: success rarely happens in isolation. Whether you're just starting to grow, hitting your stride, or ready to expand into new territories, having the right support can make all the difference. The beautiful thing is, there's no "one-size-fits-all" solution – and there shouldn't be!
Maybe you're drawn to the flexibility and community feel of a membership, where you can pop in for support whenever you need it. Or perhaps you're craving the structure and accountability of small group coaching to help you implement proven strategies. You might be ready for that high-level mastermind experience, surrounding yourself with other successful entrepreneurs. Or maybe what you really need right now is the focused attention of 1:1 coaching to help you navigate your next big moves.
Whatever stage you're at, whatever your budget, and whatever your goals –
there's a support option that's perfect for you.
Let's explore what that could look like:
The Agency Alliance Membership: Your go-to community for ongoing support, resources, and connection. Perfect for those who want flexible, accessible guidance and a strong support network.
The Agency Thrivemind: Our small group coaching program where structure meets community. Ideal for those ready to implement proven strategies with regular guidance and accountability.
Expansive: A high-level mastermind combining collective wisdom with strategic consulting. For established business owners ready to think bigger and grow stronger together.
1:1 Coaching: Whether you're looking for a six-month partnership or focused strategy sessions, get the personalized attention you need to breakthrough to your next level.
Ready to find your perfect support match? Let's chat!
I'd love to learn more about where you are, where you want to go, and help you choose the right path forward. Because 2025? It's going to be your year.
Let’s Stay Connected
If you’re ready to get out of the doing in your online business, and ready to begin exploring the possibilities of an online agency model, I have lots of good resources to help you on your journey. I encourage you to check out my How She Did That podcast, and my Shop full of mini-courses and trainings!
Send me a DM on Instagram with any questions you have about agency ownership! @thetashabooth
- Tasha Booth, Agency Coach & Owner of The Launch Guild
Tasha Booth is an agency owner, podcaster, coach. She is the Founder & CEO of The Launch Guild - a full service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team works together to support their clients in being able to focus back onto their zones of genius.
She is passionate about helping women build profitable and sustainable agencies that they love, so they can fully step into the CEO role and create a life they dream of - one where naps are ALWAYS encouraged.
